How do you capture the raw, resilient spirit of a gritty New York businessman, father, and cancer survivor in a brand identity for his new life coaching venture?
How can Donate Life Louisiana not only inform but also engage Office of Motor Vehicles employees to encourage them to spread the word about the National Organ Donor Registry when talking to customers?
Bright, happy, colorful messaging in mental health industry promotions can alienate people who are seeking help. A visually more honest representation of mental health sets Beam apart from competitors.
How can Green Envy market itself to freshman auditionees while making its group of “a cappella kids” look professional, talented, and as normal as possible?
How can Tulane Panhellenic’s branding allow for trendy, eye-catching visuals as well as accessible, easily readable communication to a community of 2,000 sorority members?
