Brand Designer and Marketer based in NYC, trying not to make every design look rounded and hand-drawn. Endlessly curious about strategy, operations, and everything in between.

How do you encourage non-readers to visit their local bookstore for the release of special edition horror novels?

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Watch how Emile the Crawfish shows potential tourists why New Orleans is a great vacation destination.

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How can Green Envy market its new studio album as professional and serious and distance itself from the cringy stereotypes associated with a cappella?

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How do you design a brand that feels community-driven and approachable without losing its sense of professionalism?

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How do you capture the raw, resilient spirit of a gritty New York businessman, father, and cancer survivor in a brand identity for his new life coaching venture?

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How do you craft a visual identity for a luxury property management firm that embodies the timeless prestige, exclusivity, and elegance of old New York?

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How do you market a luxury crystal jewelry brand with a price point that’s unattainable for most social media users?

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