Pretti5

TCM Infused and Clean Skincare

The Problem

Pretti5, an upcoming skincare brand based in Hong Kong, is trying to break into the US market with its Traditional Chinese Medicine (TCM) inspired and sustainably made products. How can Pretti5 engage a new audience to increase sales, specifically through Instagram and TikTok?

The Insight

Easily digestible, educational content about Pretti5’s niche, TCM, resonates with large audiences, including skincare fanatics, TCM practitioners and users, and health and wellness gurus. Wider reach could also be accomplished by analyzing and emulating trends in competitor brands like Glossier and Summer Fridays.

The Solution

Incorporating Pretti5 products alongside educational topics and calming, peaceful, consistently branded images and graphics increases social media reach and the number of influencer collaborations. Creating branded posts that online users find interesting enough to share and save is the key to reaching more customers.