Panhellenic Council

Find Your People

The Problem

The Tulane Panhellenic Council needs to represent, engage with, and quickly communicate with a community of over 2,000 college students. How can Panhellenic’s branding allow for eye-catching visuals as well as easily readable communication?

The Solution

Using trendy, curvy fonts that are heavy enough to be readable on top of various backgrounds, and from various distances, in combination with light and simple gradient backgrounds makes Panhellenic’s digital identity accessible and appealing. Emphasizing the visual hierarchy of information through font sizes quickly shows readers the information they need most.

Inspiration & Ideation

The Insight

Panhellenic organizations are unique to women, so highlighting feminity in the graphics was a must. The brand colors are pastels - a reference to a typical feminine color palette. Soft shades of pink, orange, and yellow create a cohesive look that is both eye-catching, on-trend, and light enough to put text over top.

Branding

Video

Both made for Instagram Reels